Elena C.

Curious sales leader exploring ideas at the edge of strategy, tech, and human behavior. Writing to think, learn, and share.

From MEDDPICC to DYNAMIC: Rethinking Sales Frameworks

May 30, 2025

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5 min read

From MEDDPICC to DYNAMIC: Rethinking Sales Frameworks

Frameworks like MEDDPICC, BANT, and SPIN Selling have long dominated sales training, but do they truly meet the needs of today’s volatile, unpredictable environment?

Elena Chernushenko

May 28, 2025

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5 min read

The Solo Chapter

What leaving corporate taught me about scale, risk and where I actually create value.

Elena Chernushenko