Elena C.
Curious sales leader exploring ideas at the edge of strategy, tech, and human behavior. Writing to think, learn, and share.
I consent to receive newsletters via email. Terms of use and Privacy policy.
Connect
What leaving corporate taught me about scale, risk and where I actually create value.
Frameworks like MEDDPICC, BANT, and SPIN Selling have long dominated sales training, but do they truly meet the needs of today’s volatile, unpredictable environment?